Author: wildgreenquest@gmail.com

Key Takeaways “Ghost jobs” are advertised positions that companies never mean to fill. In the U.S., more than a third of job listings, or 36%, had been sitting online for at least 30 days. Companies can post “ghost jobs” for many reasons, including collecting résumés for future openings or advertising openings to appear to be growing to impress investors. You send off your résumé, wait for a reply and get nothing. Weeks later, the company is still advertising for the same job.  It’s easy to wonder what went wrong with your application, but the company might not have been hiring…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways AI is shifting performance testing from reactive to predictive. Instead of waiting for failures, AI can detect anomalies, catch regressions and adapt tests to changing real-world usage patterns. AI performance testing requires a rethink of your infrastructure. You need integrated data architectures. Your AI needs access to performance metrics, user behavior, logs and business context, all in one place. AI augments rather than replaces engineers. The real ROI comes from automating repetitive analysis and testing so engineers can focus on judgment-heavy work. AI in performance testing has moved past the…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways When customers complain, better messaging isn’t always the answer. Recurring complaints can reveal problems that no marketing campaign can fix. When the same complaint keeps appearing, marketers should ask: Are we failing to deliver the promise, or are we making the wrong promise? Reviews, social posts, support conversations and sales calls are valuable sources of intelligence. The point isn’t to react to every angry customer. It’s to look for patterns. When customers complain, companies tend to focus on the complaint. They respond to the bad review. They apologize on social…

Entrepreneur’s annual list of America’s Favorite Mom & Pop Shops celebrates local, independent businesses that light up their communities. Editor in chief Jason Feifer is traveling the country to visit with some of this year’s stars, and his latest stop is Robke’s, where he finds out how the Selvaggio family, owners for 48 years, turned a small bar once run by a German family into the neighborhood’s favorite Italian restaurant. Robke’s, located in Northport, Long Island, breaks just about every rule in the restaurant playbook: no delivery, no reservations, no credit cards. And it works. Owner Louis Selvaggio says the…

Kelly Clarkson’s shopping trip to Brooklyn has turned into a very public brawl with a small business. The singer posted on X that staff at Art of Play, a trendy Brooklyn curiosity shop, sized her up when she asked about a $15,000 singing bird automaton. Clarkson says an employee looked at her like she couldn’t afford it, much like the boutique snub Julia Roberts’ character gets in Pretty Woman. The shopkeeper then offered to find her something comparable. She told him he “just lost a huge sale.” Just drove all the way to Brooklyn to check out this store I…

Nothing to worry about over here, just the fact that the people building AI are preparing for it to go badly wrong, very soon. Axios reports that top executives at Anthropic, OpenAI and other AI companies are privately planning for a public and political backlash after a catastrophic AI event. Many insiders expect this to happen within six to 12 months, most likely as a cyberattack that knocks out financial services, internet access or even power and water. Anthropic CEO Dario Amodei raised the alarm last month, warning that a swarm of AI agents could take over the internet, “potentially…

Key Takeaways Alexandr Wang, 29, is Meta’s chief AI officer. The MIT dropout and self-made billionaire works directly with Meta CEO Mark Zuckerberg. In a new interview, he said Zuckerberg has a “very impressive” communication skill. Meta CEO Mark Zuckerberg has a communication habit that initially baffled self-made billionaire and tech founder Alexandr Wang.  In a new interview with the Founders podcast, Wang explained that before joining Meta as its chief AI officer last year, he would occasionally reach out to Zuckerberg for business advice. Before Meta, Wang was the CEO and co-founder of AI training data startup Scale AI,…

Updated October 13, 2026 04:33AMYou might have seen them before, packs of people dressed like Stevie Nicks climbing onto paddleboards and rowing out onto the water like a cast of Hogwarts extras. Witch paddles, as they’re now generally referred to, began like all great unhinged ideas, conjured on a whim. What turned this spectacle into a full-blown spooky-season phenomenon? A few conveniently timed birthdays. Annette Ausseresses, the agreed-upon originator of the concept, had a tradition with her girlfriends of celebrating their Halloween-adjacent birthdays in witchy fashion. “The first year was dressing up as witches and going hiking,” she says. “The…

Published October 13, 2026 04:43AMHow We Reported This: Writer Francesca Krempa is a fishing enthusiast and commerce editor who’s tested and reviewed several inflatable kayak models. For this story, she followed Dykes’s expedition through his TikTok videos and social posts. Krempa then spoke with Evan Stafford, communications director at American Whitewater, and Sarah Kilbourne, a swiftwater and packrafting instructor and former executive director of the American Packrafting Association, to assess his choice to use an inflatable kayak, the river conditions, and the wildlife and health risks. If you’re as perpetually online as I am, you’ve been glued to TikTok keeping…

Published October 13, 2026 03:23AMThis story is excerpted from Nicole LoBiondo’s debut memoir, Where the Air Grows Thin, which chronicles her quest to climb the Seven Summits while serving as her mother’s primary caregiver through ALS. Blending high-altitude adventure with an intimate story of love, loss, and resilience, the book is available here, or wherever books are sold. I wanted to know how a body feels when it’s dying. Not in some distant, abstract way. I wanted to know in the way you know your own breath on a winter morning—intimately, viscerally, unmistakably yours. I wanted to know what it meant to be…