Raising Cane’s CEO Todd Graves could go without veggies in his to-go box. More specifically, his go-to Cane’s order includes the box combo, extra toast and extra sauce—and no slaw, he said in a TikTok last month.
The fast food executive admitted he’s not a fan of coleslaw, adding “that’s why you can trade it out,” in Joe Bonham’s “Financial Flex” social media series.
His reasoning for including the shredded salad: “I wanted a vegetable component to the meal, and coleslaw is a Southern thing.”
As the post went viral, one user asked the exec to swap the coleslaw for mac and cheese. Others pleaded to keep the coleslaw on the menu. Customers who order the Box Combo get four chicken fingers, crinkle-cut fries, Cane’s sauce, a piece of toast, coleslaw, and a drink.
“I appreciate a CEO who can admit he doesn’t like something from their restaurants,” said another comment on the TikTok post.
The viral CEO’s unapologetic distaste for the coleslaw arrives at a time when fast food customers are paying close attention to how company execs promote their products—err—food.
We have all seen the miniature bite McDonald’s CEO and chairman Chris Kempczinski took out of the Big Arch burger. What followed was “burgergate”: fast food CEOs like Burger King and Wendy’s creating cringe-worthy knockoff content, and audiences turning on the pile-on brands, leaving the original video as the victor. Amid the social media mockfest, the customers in the drive-thru are the ultimate decision makers.
