For the first time, two YouTube creators dominated a major box office weekend. The pipeline that produced them is about to produce many more.
HOLLYWOOD, CA : The Hollywood Sign is seen with smoke. (Photo by AaronP/Bauer-Griffin/GC Images)
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This weekend, two films directed by twenty-something filmmakers who built their audiences on YouTube did something Hollywood has been refusing to admit was coming. They beat Star Wars.
Backrooms, A24’s atmospheric horror film directed by twenty-year-old Kane Parsons, opened to $81.4 million domestically and $118 million worldwide. It is the biggest opening in A24’s history, surpassing the previous $25.5 million record set by Alex Garland’s Civil War by more than triple. It is also the biggest opening ever for an original film from a debut director, and Parsons is now the youngest filmmaker ever to top the box office charts.
He is twenty years old. He built the property as a YouTube creepypasta web series before he could legally rent a car. Chiwetel Ejiofor and Renate Reinsve star.
Obsession, the indie horror from twenty-six-year-old writer-director Curry Barker, did something even rarer. In its third weekend, the film rose another 10 percent to $26.4 million, making it the first film outside of the holiday season since E.T. The Extraterrestrial in 1982 to have second and third weekends both bigger than its first. The domestic total now stands at $104.7 million. The global total is $148 million. It is the highest-grossing film in Focus Features history.
The production budget was $750,000. The return on production cost is approximately 200 times.
Together, Backrooms and Obsession finished one-two at the weekend box office. Disney’s The Mandalorian and Grogu, the $165 million-budgeted Star Wars feature, came in third with $24 million. Backrooms’ $81.4 million domestic opening alone matched Mandalorian’s entire opening weekend from the week before. Curry Barker, before he ever shot Obsession, made a previous short film called Milk and Serial on a Sony camcorder for $800. He distributed it on YouTube. That YouTube short is what got him the meeting that produced Obsession.
And in France, Two Sleepy People, a romantic comedy made by digital creators for roughly $100,000 in 100 days, was just acquired by mk2 alt, the alternative arm of the storied French art-house distributor that built its reputation on Truffaut, Kieslowski, and the Chaplin catalogue. The deal covers European territories. The film stars and was directed by Baron Ryan, a TikTok and Instagram creator with followings in the millions, and co-written by digital creator Caroline Grossman.
Three films. One weekend. One pattern.
The most consequential storytellers being made right now are not coming out f film school. They are coming off the platforms.
I represent one of those storytellers. As the M&A and entertainment counsel for Creator Camp, the Austin-based film collective that produced and distributed Two Sleepy People, I sat across the table from mk2 CEO Elisha Karmitz at Cannes Film Festival last month to negotiate this exact deal. What I want to explain in this piece is what changed, why it changed, and why no one in legacy Hollywood has been ready for it.
The Quiet Takeover At Cannes
Cannes Film Festival 2026 was, by most accounts, quiet. The studios sent thin delegations. The celebrity ranks were thin. Every traditional producer I spoke to ended each conversation with the same question. Are you going to Cannes Lions in June?
Lions is the marketing conference. The brand conference. The conference everyone who used to buy films at the festival is now flying to instead.
But underneath the surface quiet, something else was happening. For the first time in the festival’s 78-year history, Cannes hosted a dedicated Creator Summit. It was scheduled for half a day. It was held outdoors on a stage on the sand, an open tent with the Mediterranean behind the panelists. It was standing room only. By most counts in the room, including mine, it was the most attended summit of the entire festival.
On one of those panels sat Markiplier, the YouTube creator whose self-financed, self-directed, and self-distributed horror film Iron Lung has earned over $50 million globally and begins streaming on YouTube on May 31. He sat next to mk2’s Elisha Karmitz and YouTube’s Angela Courtin. The conversation was not about whether creators belong on cinema screens. The conversation was about how to get more of them there, faster.
That is a different conversation than the industry was having even twelve months ago.
WHY ELISHA KARMITZ WAS RIGHT BEFORE ANYONE ELSE
To understand how cinema arrived at this moment, you have to understand the people who were paying attention before it was obvious.
Elisha Karmitz has been the general manager of mk2 since 2005. His father, Marin Karmitz, founded the company in 1974 as a distributor of European art-house cinema. The mk2 catalogue includes the late films of Kieslowski, the trilogy that includes Three Colors: Blue, White, Red, and the Chaplin estate. mk2 is not a place that hands its screens to anyone. It curates.
In 2023, mk2 launched the YouTube Ciné-Club par mk2, an initiative Elisha has championed publicly since its inception. The label is dedicated to bringing creator-led films into theatrical release. At the time, the move was treated as a curiosity. A press release in the trades. A few raised eyebrows at the cinephile end of the industry.
Three years later, the YouTube Ciné-Club has sold over 500,000 tickets across Europe. Its release of Kaizen, the documentary by French YouTube creator Inoxtag chronicling his Mount Everest ascent, sold 370,000 tickets across 1,000 screenings in a single day. mk2 then partnered on the European release of Markiplier’s Iron Lung in February 2026. And now, Two Sleepy People.
I had the chance to sit with Elisha at Cannes. The line that stayed with me was simple. He also said it to Deadline: “Over the past 150 years, the cinema has been a place where people gather to experience storytelling and community. YouTube is now a place where fans gather. So we wanted to build these bridges to keep cinema relevant and bring audiences to cinemas.”
He said the role of mk2 has always been to reinvent the cinema experience for its own era. The 500,000 tickets the Ciné-Club has sold are proof, that young audiences want cinema. They were never the problem. The problem, was that the cinema industry stopped making movies for them.
THE INVERSION INSIDE A24
What happened at A24 this weekend is a different version of the same story.
A24 is not a creator-economy company. It is the most respected indie studio of the last decade. Its catalogue includes Everything Everywhere All At Once, Hereditary, Civil War. Its brand is sophistication, design, restraint. Backrooms was co-financed and produced by Peter Chernin’s North Road Company, the global production studio that houses Chernin Entertainment and its newly launched film label North Road Films. Producer Kori Adelson, who runs North Road Films, brought Kane Parsons and the script to A24.
Until this weekend, the biggest opening in A24’s history belonged to Alex Garland, a former screenwriter from London who has made one of the most respected directorial transitions of his generation.
This weekend, A24’s biggest opening belongs to a twenty-year-old whose property started as a viral creepypasta web series uploaded to YouTube.
Kane Parsons did not come up through the festival circuit. He did not come up through an MFA program. He built a horror IP on YouTube, where it accumulated hundreds of millions of views, and the property was strong enough that A24 acquired the rights, cast Chiwetel Ejiofor and Renate Reinsve to star, and let Parsons direct his own feature debut.
The opening weekend is not just a record. It is a structural statement. The pipeline that produced the highest-grossing A24 debut of all time was not the festival circuit. It was YouTube.
Curry Barker, the writer-director of Obsession, has been similarly anointed. A24 has already signed him to direct its reboot of The Texas Chainsaw Massacre. Blumhouse and Focus Features have him directing and starring in Anything But Ghosts alongside Aaron Paul and Bryce Dallas Howard. Three years ago, he was a sketch comedian on YouTube.
The audience these films are reaching is not the audience the studios have been chasing with their nine-figure tentpoles. It is younger, more loyal, and more attached to creators whose names they already know. Backrooms’s opening weekend audience was 86 percent under the age of 35, with 66 percent under 25 and 44 percent under 21. These are the viewers Hollywood has been told for a decade no longer go to theaters. They went this weekend.
THE BACK OFFICE PROBLEM HOLLYWOOD STILL HAS NOT SOLVED
When you spend eighteen years in Hollywood doing M&A, the way I did, the inside of a studio looks like a system that is very good at managing one kind of risk and very bad at managing another.
Studios are good at managing financial risk inside known formats. They know how to price a sequel, how to project a franchise, how to triangulate a marketing spend against a known opening weekend. What they are not good at managing is the risk that the audience has moved.
I have spent the last three years representing creators on the other side of that wall. The work has shown me something the studios are still figuring out. The creators with the biggest pull right now do not need traditional distribution to reach audiences. They have already done that part. What they need is partners who can help them turn that audience into a transferable business.
mk2 understood this in 2023. A24 figured it out in 2025 when it greenlit Backrooms. The major studios are figuring it out now, in real time, on opening weekends that they did not see coming.
The films that opened this weekend are not anomalies. They are the leading edge of a structural change.
WHAT COMES NEXT
The next eighteen months are going to look very different from the last eighteen.
The deals I am working on now are not deals I went looking for. They are deals creators came to me with this quarter. Three active exits in motion. Five YouTube-based businesses being restructured for exits in twelve to twenty-four months. A capital raise for a creator-led production slate. All inbound.
The work is not just contracts. It is restructure, slate financing, and the conversations that come before a parent-co sale. The rooms I am sitting in right now are rooms where legacy industry executives are asking how to partner with creator-led companies, how to invest in their slates, and how to build the next generation of studios with them rather than around them.
What the creators on those calls are saying, in their own words, is some version of the same sentence. We want to be ready when the buyer comes.
After this weekend, the buyer is coming faster than any of us expected.
Tyler Chou is an entertainment and M&A attorney representing creators in the creator economy. She is the founder of Tyler Chou Law for Creators and CreatorArq. She left Hollywood in 2023 after eighteen years inside the studio system and currently advises creators on exits, capital raises, and strategic restructuring. She lives in Los Angeles.
