Author: wildgreenquest@gmail.com

Cycle Insights, Menopause Symptom tracking and more get the highlight in this latest updateOuraOura has been helping women track their reproductive health and how it affects their overall wellbeing for a while, steadily improving their algorithm as they worked with real (anonymized) data from actual members. Just in time for Mother’s Day, Oura is unveiling two major women’s health initiatives, one focused on reproductive health and cycle prediction, the other on perimenopause and menopause.Hormonal Birth Control SupportSupport for hormonal birth control means better cycle trackingOuraHormonal Birth Control is now tracked as part of Oura’s improved Cycle Insights algorithm. You can…

When Burger King President Tom Curtis gave out his number to customers, he didn’t expect to get banished to the porch by his wife while taking call after call from customers. Curtis ultimately took 1,500 calls from Burger King fans around the country, and the company has fielded 64,000 total so far this year, according to Restaurant Business. But what started as a marketing campaign turned into something with more concrete results. When one Montana customer complained about a broken sign at his local restaurant, Burger King used AI to identify 81 restaurants with broken or missing signs, and many…

It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. But does this approach still work today? In the 1960s, marketers needed to reach the large cohort of post-war consumers entering adulthood (and peak spending years). Et voilà, the idea of the Baby Boomer generation was born. The conventional wisdom was that the entire cohort had lived through similar experiences that shaped their values and spending patterns similarly. It was largely true at the time, but…

Eugene Sayan is Softheon’s Founder, Chairman, and CEO. He has 30 years of experience in health IT.​Employer-sponsored health insurance is undergoing the same structural shift retirement plans did—from employer-dictated to employee-chosen. This change gives people the ability to get coverage that aligns with their individual needs instead of limited options of one-size-fits-all plans.​With group insurance premiums rising sharply in 2026, businesses are scrambling to offer quality and affordable healthcare coverage to their employees, and enrollees are more closely scrutinizing the value they receive from their coverage.​This environment is accelerating the transition to individual coverage Health Reimbursement Arrangements (ICHRA). Under this…

Hello again, and welcome back to Fast Company’s Plugged In. Upon hearing of a celebrity’s death, have you ever been startled to realize that they hadn’t left us long ago? That happened to me last weekend. Except the dearly departed in question wasn’t a person, but a company: Ask.com, the web property forever better known by its original brand, Ask Jeeves. For years, I wrote about Ask quite regularly. But when its owner, media conglomerate IAC (which is in the process of changing its own name to People Inc.), announced it had shut down the site as of May 1,…

Mateusz Mucha is CEO of Omni Calculator, a platform helping 15M+ monthly users make better decisions through expert-reviewed calculators.​I want to address the (seemingly) ever-increasing anxiety about AI replacing jobs, because I don’t see it that way. For many companies, AI offers the most value as a layer that integrates into existing workflows, allowing teams to streamline mundane tasks and increase output. For instance, as I’ve written about previously, I’ve found value in using AI to challenge my assumptions and create prototypes. ​However, humans still have an edge over AI in areas where judgment or accountability matters. AI can generate…

BlackBerry revivalist phones have been appearing in various forms over the last few years, but the Unihertz Titan 2 Elite is the most credible option yet. The small-scale Chinese boutique-of-sorts Unihertz has spent years refining its formula to balance modern Android capabilities with legacy tactile hardware. In 2026, it’s finally landed on a device that makes the most of its own identity. The naming convention here is admittedly a little confusing. Last year’s Titan 2 was a rugged, wide-format device clearly inspired by the BlackBerry Passport—it was, in every sense, “titanic.” But this new Elite successor isn’t a turbo-charged version…

DUBAI, UNITED ARAB EMIRATES – DECEMBER 3: In this handout image suppled by COP28, Joseph Vipond from the Canadian Association of Physicians for the Environment at the Blue Zone during the UN Climate Change Conference COP28 at Expo City Dubai on December 3, 2023 in Dubai, United Arab Emirates. The COP28, which is running from November 30 through December 12, is bringing together stakeholders, including international heads of state and other leaders, scientists, environmentalists, indigenous peoples representatives, activists and others to discuss and agree on the implementation of global measures towards mitigating the effects of climate change. (Photo by Walaa…

Mother’s Day is Sunday, and it’s not too late to get that perfect gift for Mom–time for herself. We conducted a survey through the Rutgers Center for Women in Business and asked 288 mothers to choose their ideal Mother’s Day gift from the following popular options: time for yourself, a family activity, or a physical gift, and then compared their responses to the 292 fathers we asked about Father’s Day. Overall, most parents want to celebrate their day by spending time with their families, with 69% of mothers and fathers choosing a shared family activity as their ideal gift. While…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Tangible goods or services require consistency and structure. Dramatic expansion demands scalable systems. Leverage beats hustle every time. Scaling a SaaS company might seem a lot easier than scaling a physical service business. Once you have a software platform, you can essentially sell it to as many customers as you have. But if your company performs roof restorations for homeowners, for example, you’re limited by other factors — like how much product you can produce, how many dealers you have in your network and where they operate.Does that mean scaling…