Author: wildgreenquest@gmail.com

LAS VEGAS, NEVADA – OCTOBER 04: Alex Pereira of Brazil enters the Octagon in the UFC light heavyweight championship fight during the UFC 320 event at T-Mobile Arena on October 04, 2025 in Las Vegas, Nevada. (Photo by Chris Unger/Zuffa LLC)Zuffa LLCAlex “Poatan” Pereira is looking to accomplish something that no man or woman has done in the UFC. On Sunday, at the White House, Pereira will face Ciryl Gane with a chance to become a three-division champion.While Tom Aspinall is the reigning UFC heavyweight champion, injuries to his eyes suffered in his last fight against Gane have the latter…

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When you think of America’s biggest brands, tech companies like Apple, Google, and Amazon; retailers like Walmart and Target; and food and beverage giants like McDonald’s and Starbucks usually come to mind. But every year, those established brands also face the risk of being upended by smaller, faster-growing upstarts. Now, the crowd-sourced review platform Yelp has published its annual list of the fastest-growing brands in America. Here are the top 10 brands Yelp says are growing the fastest across the country. Starbucks competitor 7 Brew leads the list According to Yelp’s data, the fastest-growing brand in America in 2026 is…

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BOLOGNA, ITALY – JUNE 5: WWE Women’s Champion Rhea Ripley looks on during SmackDown at Unipol Arena on June 5, 2026 in Bologna, Italy. (Photo by Craig Ambrosio/WWE via Getty Images)WWE via Getty ImagesWWE Night of Champions could flip the promotion’s title picture upside down. Back in the day, NOC used to be the event that forced every champion in the company to defend their belts. I missed those days, but nowadays, that’s not the framework. As it is, there will be championship matches and we’ll also find out who the King and Queen of the Ring are at this…

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We’re inundated with data, but for many people, finding a way to make sense of it is elusive. When it comes to health data, however, one company thinks it’s found a way to help—with weekly AI-generated personal podcasts for users that provide them with updates on their latest health and fitness statistics, sleep performance, and more. The podcasts are the latest product offering from Eternal, a health and longevity startup geared toward avid athletes. The company combines various services like body scans and blood work and turns them into personalized reports and readouts.Launched in early 2025 with a $13.25 million…

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LONDON, ENGLAND: Wonder Studios HQ, East London converted church, June 4, 2026. The private screening of Hal Watmough’s AI film, The TrailsCourtesy of Wonder Studios Limited Wonder Studios’ headquarters is a converted church in East London. On June 4, it became a screening room for the second season of Beyond the Loop, its anthology of short films made predominantly with artificial intelligence.I had come to study the tools. For half an hour, watching The Trials, I forgot to.The Trials, a science-fiction short by BAFTA-winning editor Hal Watmough, is built around a grieving girl, the planet’s apex animals and an injured…

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Climb, play, float. Because there’s so much more to being outside than just putting one foot in front of the other. (Photo: The North Face)Published June 9, 2026 01:27PMThere’s a reason kids think hiking is boring. If all you do is plod along a trail, you might believe that. But there’s an easy fix. Tap into your childlike feral soul. Get dirty, get sweaty, get way off the grid and on the way to somewhere bigger and wilder. Howl at the moon and rediscover the primal magic of being a human with two feet and world to roam. Climb Something,…

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Updated June 9, 2026 02:53PMAmerican explorers Meriwether Lewis and William Clark were famously good friends. Beginning in 1804, they traveled 8,000 grueling miles together—up the Missouri River, across the Rocky Mountains, down to the Pacific Ocean, and then back again.And yet it was never quite clear if Clark was Lewis’s favorite member of the expedition. Read their journals closely, as I have done, and a different companion emerges: Seaman, Lewis’s Newfoundland dog. An Early Member of the Expedition Seaman actually joined the expedition before Clark. While Lewis was out East, getting organized and gathering supplies, he bought the dog for…

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Red rocket takes off from ordered structure of others. gettyHow do you take charge of a new AI-native business as we enter an age of AI acceleration? More than a few entrepreneurs are asking these questions, including some of the new grads who just went through commencement lines at MIT and elsewhere a few weeks ago.In terms of what kinds of advice are most valuable for AI startup leaders, there’s the more general kind of business plan strategy, and then legal considerations and regulatory advice. So it’s important to distinguish between “rules” and more malleable first principles advice that founders…

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Published June 9, 2026 02:00PMAt Outside, we have a lot of respect for the engineering lab—so much so that we built one ourselves in partnership with CU Denver. But if there’s one thing we’ve learned over years of testing, it’s that labs are only one part of the equation when it comes to developing groundbreaking, innovative gear. The other half? The human element—the unique preferences of testers, the real-world scenarios where people use (and abuse) gear, and the nit-picky feedback from individuals who are highly attuned to how their bodies perform.  The human element drove our conversation during the Built…

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