As a leader in outerwear innovation, Helly Hansen draws on a legacy of providing protection from the wet and cold
(Photo: Helly Hansen)
Published October 22, 2026 10:01AM
To say Helly Hansen has been developing and refining outerwear longer than almost any other company on the planet is no exaggeration. Since 1877, the storied Norwegian brand has pushed the frozen edge of apparel design, protecting us from the worst winters, beginning with the linseed-oil-soaked linen coveralls developed by the company’s namesake sea captain and his wife for hardworking fishermen toiling in the wettest, coldest Arctic conditions.
That award-winning breakthrough would cement Helly Hansen’s status over the next century and a half as a boundary breaker in outerwear, materials science, and fashion. Whether the company was manufacturing gas masks in the mid-1900s or pioneering waterproof breathable membranes in the 1980s, two quintessentially Norwegian values have always powered Helly Hansen’s best-in-class gear: 1) technology should remain functional and practical, and 2) when the going gets cold and wet, the fun’s just about to start.
Outdoor adventurers worth their weight in snow prize these same guiding principles, making it mission-critical to get the right gear for everything from lifelist expeditions to casual family laps or any outing where the weather will be uncertain and zesty. Bonus: Helly Hansen apparel looks good, too, so you never have to choose between dressing right for the conditions or the aprés hang. These seven new go-to pieces are versatile enough for this year’s unpredictable El Niño winter and far beyond.
Verglas Infinity Shell Jacket 2.0
Clean up the closet clutter with this do-it-all 3-layer shell. Made with HELLY TECH® Professional and LIFA INFINITY™ technology, the waterproof-breathable jacket shrugs off rain, wind, and snow, while clever underarm ventilation enhances airflow to keep you dry during high-effort outings. Take it hiking, ski touring, climbing, and more—it’s cut to accommodate harnesses, helmets, and big backpacks for any expedition you can dream up. Available in men’s sizing.
Huginn 2.0 Shell Pants
Designed in conjunction with mountain rescue pros, these pants offer exceptional durability as well as four-way stretch for maximum mobility. With details like a pack-compatible adjustable waistband, reinforced insteps, and a zippered pocket for critical items, the designers truly thought of everything (including a RECCO® transponder, should you need rescue yourself). Available in men’s sizing.
Panorama Pile Fleece Vest
In the realm of upper-body layers, vests often get overlooked and underappreciated. They shouldn’t, and the Panorama Pile Fleece Vest shows why, with three-season versatility for changing layering systems. It’s perfect for quick-throw insulation under a shell during high-output activities (like skinning) on blustery days; during crisp shoulder seasons you can pair it with a baselayer or even a T-shirt. Available in unisex sizing.
LIFA® Active Warm Base Layer Pant
All-weather comfort starts with your baselayer, and that’s especially true in winter. Give yourself a comfort edge with these high-performance pants, which feature two-layer LIFA® wicking fibers to maintain your cozy in any season. Available in men’s sizing.
Touring Socks
Don’t overlook socks—they’re the foundation of outdoor movement. These snug-but-light Touring Socks offer great cushion and light compression for all-season adventures, and the Merino/synthetic blend fabric has just the right amount of moisture management and durability. Available in unisex sizing.
Awe Hiker Mid Helly Tech® Boots
The holy grail of footwear? The elusive one-quiver boot that’s equally suited to quick day hikes and multiday treks. Helly Hansen’s solution: this ultra-versatile shoe. Tech® waterproof membranes keep your feet dry during downpours and creek crossings, and the grippy tread pairs with a sturdy mid-height cuff to keep ankles and feet stable on loose and uneven terrain. Available in men’s sizing.
Outline Beanie
Turns out mom knows best: When you’re feeling cold, put on a hat. And you don’t need mom to tell you to make it a good one. Helly Hansen’s signature beanie (or toque for the Canadians out there) is knitted from ultralight synthetic fabrics, so it’s butter soft on the skin but will keep you warm even when wet. Emblazoned with a classy double HH logo, the stylish beanie comes in nine colors (our favorites: pinkshake and ginger biscuit). Available in unisex sizing.
Founded in Norway in 1877, Helly Hansen has been making professional grade gear to help people stay and feel alive in the harshest environments around the world. Helly Hansen is a leader in performance ski apparel and technical sailing, as well as premium outdoor gear.
