Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways People don’t just buy cheaper — they buy easier, safer and familiar. Friction kills sales faster than high prices ever will. Trust and habit now matter more than one-time discounts. Price has long been treated as the ultimate lever in business: raise it and risk losing customers, cut promotions and sacrifice margin. But that simple equation misses a deeper shift in how people actually make buying decisions.McKinsey calls it a ‘decoupling’ – even though 74% of us say we want to save money, we’re still splurging on dinners and tech.…

Issa Rae is a Hollywood success story. Her web series The Mis-Adventures of Awkward Black Girl launched her career in the early 2010s, leading to her HBO series Insecure and now her production company Hoorae Media. Through all her projects, Rae has been praised for her authentic portrayal of Black women’s lives—but at a recent panel, Rae said that the entertainment industry is no longer interested in celebrating diversity. Shifting tides in the film industry While speaking at TheWrap’s Creators x Hollywood Summit last Wednesday, April 8, Rae pointed out a troubling trend she’s seeing on the production side of…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Define the value you want to be known for. Instead of trying to brand everything you do, focus on one specific problem you care deeply about solving.  A clear narrative means the same story shows up everywhere. Aligning your professional narrative will help you build a reputation that others can remember and repeat. Prove you’re human in an AI world by sharing your pivots and struggles, use data storytelling to make your credibility visible, and actively contribute to industry discussions rather than staying on the sidelines. Resumes summarize your past,…

Many tech observers initially believed the software engineers would become scarce in the face of AI. But that hasn’t turned out to be the case—in part due to the power of human ingenuity. “Software engineers are spending less time coding,” says Aneesh Raman, the chief economic opportunity officer at LinkedIn, who just published the book Open to Work: How to Get Ahead in the Age of AI. “But now they’re getting to build things in a way they couldn’t before. They’re going into conversations with clients and customers. Or they’re thinking about the ethical implications of what they build.” In…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways If your ideas sound like everyone else’s, your audience will tune out — real influence starts with a perspective they can’t get anywhere else. Insight alone isn’t enough — people follow those who show them exactly what to do next and prove it works in the real world. Many corporate decision-makers and consumers are actively searching for answers — and for the experts who can provide them. Thought leaders who take a value-first approach have a powerful opportunity to capture that attention, differentiate themselves and establish a clear, credible presence…

A California company has recalled more than 3.1 million bottles of lubricating eye drops because it had not properly tested—and thus could not prove—whether the products were sterile. These products are sold under several names at major retailers across the country. The company, K.C. Pharmaceuticals, initiated the recall on March 3, 2026. I am a clinical pharmacologist and pharmacist who has assessed risks of poor-quality manufacturing practices and lax oversight for prescription drugs, eye drops, dietary supplements, and nutritional products in the United States for many years. This recall is very large, potentially affecting over a million people. Using nonsterile…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways ESG is most valuable when used to identify operational and financial risks before they escalate. Asset-level environmental analysis reveals hidden vulnerabilities that broad company averages often miss. Companies that treat resilience as a strategy can protect margins and outperform less prepared competitors. You’re likely familiar with environmental, social, and governance, or ESG. It’s a framework companies use to assess risks and decisions that can affect long-term business performance. For too long, however, it has been boxed into the wrong category. Many companies still treat it as a disclosure exercise meant…

Artificial intelligence is rapidly learning to autonomously design and run biological experiments, but the systems intended to govern those capabilities are struggling to keep pace. AI company OpenAI and biotech company Ginkgo Bioworks announced in February 2026 that OpenAI’s flagship model GPT-5 had autonomously designed and run 36,000 biological experiments. It did this through a robotic cloud laboratory, a facility where automated equipment controlled remotely by computers carries out experiments. The AI model proposed study designs, and robots carried them out and fed the data back to the model for the next round. Humans set the goal, and the machines…

Key Takeaways Andy and Rachel Berliner are the husband-wife team behind Amy’s Kitchen, a frozen meal company. Amy’s Kitchen began as a personal solution 38 years ago when Rachel was on bed rest during pregnancy and Andy couldn’t find any tasty, organic frozen meals at natural food stores. Over nearly four decades, Amy’s has expanded to $1 billion in annual retail sales, with products in 57,000 U.S. grocery stores. Amy’s Kitchen frozen meals began 38 years ago, when Rachel Berliner was pregnant with her daughter Amy, who the brand is named after. In the last few months of her pregnancy,…

The gravy train is picking up steam again at Hardee’s. The Southern-inspired fast food chain has been quietly reopening locations across the Southeast after an explosive legal battle with a franchisee had led to dozens of store closures late last year. Newly reopened Hardee’s restaurants in at least three states—Georgia, South Carolina, and Missouri—are being described in job listings as “now corporate owned,” according to recent ads posted on Indeed.com and SimplyHired.com. They share addresses with Hardee’s restaurants formerly operated by franchisee ARC Burger, whose 77 locations shuttered in December 2025. Some of the listings are marked as “urgent.” Reached…