Author: wildgreenquest@gmail.com

Anthropic recently posted a job opening for a Head of GTM Narrative. Not a content lead. Not a brand director. A go-to-market narrative strategist. The company that has spent years building some of the most capable AI in the world decided that the thing it needed a human to own was the story.  Anthropic isn’t alone. According to The Wall Street Journal, LinkedIn job postings mentioning the term “storyteller” doubled in 2025, reaching roughly 70,000 roles across marketing and communications. Companies including Google, Microsoft, and Notion have all created or restructured teams around narrative and storytelling. Executives mentioned “storytelling” on…

WASHINGTON, DC – JUNE 15: Justin Gaethje participates in a press conference with other fight winners and Dana White following UFC Freedom 250 at the JW Marriott in Washington, DC on June 15, 2026. (Photo by Nathan Posner/Anadolu via Getty Images)Anadolu via Getty ImagesJustin Gaethje will be sidelined for at least six months following his epic TKO victory over Ilia Topuria at UFC Freedom 250 on June 14. Like a few others who battled on that night, Gaethje was handed a 180-day medical suspension to heal the injuries he suffered in the scrap with Topuria. Let’s talk MMA.Key Facts at…

A few months ago, I sat across from a CEO who was genuinely proud. He had just implemented an AI-powered people analytics platform: real-time sentiment data, predictive turnover scores, and engagement dashboards. Beautiful system. His HR team had been cut by a third. “It does what they used to do,” he told me. Six months later, two of his highest-performing senior managers quit in the same quarter. No flags. No warning scores. Nothing on the dashboard. Just two people who had felt, for a long time, that no one knew them, who had finally stopped waiting for that to change.…

After three decades of groundbreaking shark research, conservation advocacy and public outreach, Mexican marine biologist Mauricio Hoyos Padilla has received the 2026 National Geographic/Buffett Award for Leadership in Conservation. His work has helped reshape how scientists, policymakers and the public understand and protect sharks across the eastern Pacific.Facebook Mauricio Hoyos PadillaImagine spending decades studying an animal that much of the world fears.Now imagine continuing that work after surviving a life-threatening encounter while trying to better understand and protect that very species.For Mexican marine biologist Mauricio Hoyos Padilla, that commitment has defined much of his career. It is also one of…

When it comes to fast food, Chick-fil-A has a reputation for outstanding customer service. The chicken franchise is known for letting patrons know it’s a “pleasure” to serve them, and it’s paid off in terms of customer satisfaction: Chick-fil-A has topped the American Customer Satisfaction Index (ACSI) in the quick-service restaurant category for 11 years straight—until this year, when a new contender knocked the chain off its throne. In its debut on the ACSI, sandwich chain Jersey Mike’s Subs ranked number one among quick-service restaurants. It earned a score of 84 out of 100, beating out Chick-fil-A’s score of 83.…

Looking for Wednesday’s Strands hints, spangram and answers? You can find them here:ForbesToday’s NYT Strands Hints, Spangram, Answers: Wednesday, June 17 (In The Barnyard)By Paul TassiIt’s an undersea adventure for Strands today, though with such a broad category, it’s a lot of words to hunt down.How To Play StrandsThe New York Times’ Strands puzzle is a play on the classic word search. It’s in beta for now, which means it’ll only stick around if enough people play it every day.There’s a new game of Strands to play every day. The game will present you with a six by eight grid…

From shoes to AI to . . . Smartbird? It’s been a strange, winding path to an entirely new strategy for the company formerly known as Allbirds. On Wednesday, the company made two big announcements: It has named a new CEO, Nadia Carlsten, and it changed its name from Allbirds to Smartbird. It’s also identifying itself as “an AI infrastructure provider,” which, again, is a huge change from its previous iteration as a footwear maker. Carlsten will also join the company’s board and replace current CEO Joe Vernachio, who had taken the helm of the company in March 2024. She…

Humans shake hands with AI to show partnership. Machine learning to enable and work together to achieve greater innovation and success.gettyWhat’s important in integrating artificial intelligence into our lives?Ask 100 people (like I have) and you’ll see some commonalities pop up. One is to not take it too fast, to go slow, and be cautious, when leveraging these very powerful technologies. But another one is to keep AI “human-centric” or “human-centered,” to keep celebrating the strengths of humanity as we see our first real competitor rise to prominence.So what is human-centered AI?I wanted to bring you this definition from Stanford,…

When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the opposite effect to a brand—as activewear giant Lululemon recently discovered. On Friday, May 30, the Canadian retailer organized a massive yoga festival on China’s Great Wall as part of its move toward gaining share in the Chinese market. However, the event—which was meant to be a celebration of Chinese culture and wellness with 2,000 guests—quickly backfired.According to Chinese state-owned publication Global Times, Chinese actor Zhu Yilong was among the guests present during the event…

INGLEWOOD, CALIFORNIA – JANUARY 18: Islam Makhachev of Russia reacts after a submission victory against Renato Moicano of Brazil in the UFC lightweight championship fight during the UFC 311 event at Intuit Dome on January 18, 2025 in Inglewood, California. (Photo by Jeff Bottari/Zuffa LLC)Zuffa LLCDana White dropped major fight news on the Pat McAfee Show on Wednesday, June 17. The UFC will be headed to the Xfinity Mobile Arena in Philadelphia with two world championship fights on the card. UFC 330 will be headlined by welterweight champion Islam Makhachev defending his title against Ian Machado Garry. In the co-main…