Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways It’s no longer enough to be published; what matters is whether coverage creates a footprint, gets cited, linked to and used in the sources AI systems draw from. A serious PR firm should be able to tell you which publications carry actual weight in your category (not just which ones have large audiences) and connect media activity to specific pages/topics on your site that you’re trying to build authority around. Before hiring anyone, test how they think about AI visibility — and be skeptical of easy answers. Ask them to…

Trader Joe’s is settling a class action lawsuit for more than $7 million, after a complaint claimed that the grocery giant printed 10 digits—the first six and last four—of customers’ debit and credit cards on transaction receipts. The 2019 class action lawsuit alleged that Trader Joe’s violated the Fair and Accurate Credit Transactions Act (FACTA) amendment to the Fair Credit Reporting Act. No customers reported identity theft as a result, Trader Joe’s said on the settlement website; however, identity theft is not a requirement to prove a FACTA violation. The Los Angeles County Superior Court did not rule on the…

Opinions expressed by Entrepreneur contributors are their own. A few years ago, I sat across from a client and watched their excitement drain in real time. We had spent three weeks crafting what I believed was a flawless press release for their product launch. The result? Zero media pickups. Not one. That moment forced me to confront something uncomfortable. After more than eight years in marketing and PR, several of the strategies on which I had built my reputation were quietly failing. Not because they were poorly executed, but because the landscape had shifted underneath them while I kept running…

In 2002, 45% of the world’s top 250 companies reported on sustainability. Today, 96% do. Sustainability metrics that once differentiated companies have become the new baseline. This doesn’t mean sustainability has stalled. Rather, it has matured. As geopolitical and regulatory risks continue progressing, what it means to be a sustainable business is evolving. For leaders guiding their companies into the future, sustainability must be more than an aspiration or a value. It’s a practical tool for operating stronger, more resilient businesses. The leaders best positioned for success are the ones integrating sustainability as a core business function, operating at the…

Quality bagels have always been a tough business — too labor-intensive and too hard to scale. But private equity firms like Stripes and Invus are pouring millions into bagel chains anyway, convinced that new baking technology and social media hype have finally cracked the code. Stripes invested $35 million in PopUp Bagels, which exploded from one Manhattan shop in 2023 to 29 locations nationwide. Bagels have been around forever, so why now? Americans are drinking more coffee and eating breakfast on the go, making portable foods one of the fastest-growing segments in the $350 billion quick-service industry. Also, new ovens…

In 2025—not long after Trump fired off executive orders that targeted diversity, equity, and inclusion (DEI) programs in the workplace—the Justice Department announced the Civil Rights Fraud Initiative. Its purpose was to investigate companies and academic institutions that accepted money from the government, by invoking a federal law called the False Claims Act. This past week, IBM agreed to pay $17 million over claims that its DEI programs allegedly violated the law—the first instance of an employer settling a case that the government brought under this initiative.  In the settlement agreement, the federal government argued that as a federal contractor, IBM…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Treat distribution as part of the product from day one, not an afterthought after launch. Get genuinely good at one distribution channel before spreading yourself thin across all of them. If you are hiring for marketing help, hire for demonstrated distribution results in a context similar to yours, not for credentials or confidence. Building a product used to be hard. You needed developers, infrastructure, a technical co-founder, runway and a full team just to get to something working that, more often than not, nobody wanted anyway. The barrier to entry…

Published April 16, 2026 04:27PMOn April 10, my family and I sat around the kitchen table, eating tacos and watching a livestream of the four Artemis II astronauts return from their mission around the moon. When the capsule carrying them, which they’d named Integrity, splashed down off the San Diego coast, I felt tears form. And as NASA workers sent boats out to ensure everyone was safe and inflated the raft, “the front porch,” on which the Artemis II crew would sit when they exited, my husband, four-year-old son, one-year-old daughter, and I kept our eyes glued to my phone,…

How do you build a $1 billion direct-to-consumer business without relying on the traditional venture capital playbook? Forbes’ Alex York sits down with Levi Conlow, co-founder and CEO of Lectric eBikes, to unpack how his company became North America’s largest e-bike brand. Despite a shrinking post-boom market, supply chain friction, and looming tariffs, Lectric continues to grow profitably by focusing on operational leverage, aggressive component negotiations, and a radically different approach to customer service. Source link

Key Takeaways Sal Khan is launching the Khan TED Institute to offer a low-cost, AI-focused alternative to elite universities, starting with a Bachelor’s degree in Applied AI. The program aims to secure academic accreditation, open within 12 to 24 months and keep total tuition under $10,000. Big-name employers, including Google, Microsoft, McKinsey, Bain and Accenture, are involved as partners. Khan Academy founder and CEO Sal Khan is teaming up with Google, Microsoft and McKinsey to offer students a new option for higher education.  Khan announced this week that he is launching the Khan TED Institute, a new joint venture with…