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A 2024 report from McKinsey & Company found that 36% of employed Americans — roughly 58 million people — identify as independent workers, with many using side hustles to supplement their primary income. When you’re building something on the side — whether it’s freelance coding, selling vintage finds or coaching clients — every dollar of revenue feels hard-won. So when tax season arrives, the real question isn’t just how much you made, but how much you get to keep.
That shift is happening at scale. A recent Bankrate survey found that 27% of U.S. adults now have a side hustle, driven largely by the need to diversify income in an uncertain economy. This is no longer pocket change — it’s real business. And with it comes the need to understand deductions properly, not guess at them. As CEO of Dimov Tax, I’ve seen both extremes. Some clients try to deduct personal expenses like Spotify subscriptions as “creative inspiration.” Others go too far in the opposite direction, avoiding legitimate deductions out of fear of an audit and overpaying taxes as a result.
If you’re running a side hustle and are unsure what you can and cannot deduct, here’s a clear breakdown.
What you absolutely cannot claim
Let’s start with appearance. I once worked with a life coach who asked if she could deduct a new professional wardrobe because she only wore those outfits for client sessions. The answer was no. The IRS is clear: clothing that can be worn outside a specific work requirement is considered personal. Exceptions include uniforms with logos, safety gear, or costumes used strictly for performance. That manicure before an Instagram Live sale? Personal. Botox before a keynote? Still personal. These are viewed as personal enhancements, not business expenses.
Business meals are another common misconception. A sandwich eaten while working at your desk is not deductible. Meals are only deductible when they are directly tied to a business discussion with a client, contractor, or partner — and must be properly documented. Overnight travel for business is an exception, where meals may qualify. But an ordinary solo lunch on a Tuesday does not.
What you can claim
One of the most valuable — and misunderstood — deductions is the home office. You don’t need a dedicated room. You need a space used regularly and exclusively for your business. For example, if you use 100 square feet of a 1,000-square-foot apartment for an Etsy shop, you can deduct 10% of eligible household expenses such as rent, utilities, internet and insurance. Alternatively, the simplified method allows $5 per square foot up to 300 square feet.
Business tools are also fully deductible. That includes laptops, software subscriptions, ecommerce platforms and specialized equipment. Larger purchases like cameras or production tools may qualify for immediate expensing under Section 179. Vehicle use can also add up. If you use your car for deliveries, supply runs, or client meetings, you can deduct mileage — 67 cents per mile for 2024. But documentation is critical; the IRS requires a detailed log, not estimates.
Payment processing fees from platforms like Etsy, Stripe or PayPal are also deductible and often overlooked. Over a year, they can represent thousands in legitimate write-offs. Education is another key category. Courses or books that improve skills for your existing business — such as marketing, SEO or advertising — are deductible, as long as they relate directly to your current work.
The story of a cake artist
One client ran a home-based custom cake business, earning about $28,000 annually. Initially, she only deducted ingredient costs and packaging. Once we reviewed her situation more closely, we identified additional deductions: a legitimate home office, depreciable kitchen equipment like her stand mixer and oven, business mileage, and essential software subscriptions. In total, we uncovered more than $6,000 in missed deductions, reducing her taxable income significantly and saving over $1,600 in taxes. She reinvested those savings into professional photography, which helped her land higher-paying clients and grow her business.
The bigger picture
The IRS is not only reviewing totals — it’s looking for consistency and intent. If a business shows repeated losses without a clear profit motive, it may be classified as a hobby, eliminating deductions entirely. At the same time, income reported on 1099 forms is automatically matched against tax returns, making accuracy and documentation essential. In today’s economy, side hustles are no longer informal projects — they’re real businesses. Understanding how deductions work isn’t about pushing limits. It’s about recognizing legitimate expenses so you don’t overpay.
The goal is simple: keep what you earn, document what you claim, and avoid leaving money on the table.
A 2024 report from McKinsey & Company found that 36% of employed Americans — roughly 58 million people — identify as independent workers, with many using side hustles to supplement their primary income. When you’re building something on the side — whether it’s freelance coding, selling vintage finds or coaching clients — every dollar of revenue feels hard-won. So when tax season arrives, the real question isn’t just how much you made, but how much you get to keep.
That shift is happening at scale. A recent Bankrate survey found that 27% of U.S. adults now have a side hustle, driven largely by the need to diversify income in an uncertain economy. This is no longer pocket change — it’s real business. And with it comes the need to understand deductions properly, not guess at them. As CEO of Dimov Tax, I’ve seen both extremes. Some clients try to deduct personal expenses like Spotify subscriptions as “creative inspiration.” Others go too far in the opposite direction, avoiding legitimate deductions out of fear of an audit and overpaying taxes as a result.
If you’re running a side hustle and are unsure what you can and cannot deduct, here’s a clear breakdown.
