The Gift of Time

Here’s a truth about everyone on your list: They all love the outdoors, just like you. They are Advocates for Adventure, a term coined by Citizen* to describe the people—everyday adventurers and professionals alike—who are out there getting after it in every way, and need a watch to match. Because when you are pro steeps, pro white-knuckle climbing, pro deep dives and pro heights, pro living, you seek out the world’s best adventures. And though the views may change, the need for reliable, performance-tuned equipment doesn’t. This holiday season, give the gift of precision timekeeping, sustainable power, and classic style with a Citizen Eco-Drive watch.

This year, Citizen is celebrating 50 years of Eco-Drive** innovation, the proprietary light-powered technology found in many of its watches. Born in 1976, Eco-Drive started with solar but has gone beyond sunlight, drawing power from any light.*** Whether you’re reading by a dim overhead lamp on a globetrotting flight or lounging on a tropical beach the next day, an Eco-Drive watch draws power from any light source. And by removing the need for battery replacements, the technology helps keep batteries out of landfills. In fact, since Eco-Drive’s inception, Citizen estimates that it has prevented more than 100 million batteries from going to landfills.

As a gift, it’s a win-win for everyday adventurers and professionals, because Promaster watches help them focus on the journey, which is exactly what they want.

If there’s someone on your list who plans their beach vacations around reefs, not resorts, the Promaster**** Dive is the watch for them. It blends high-performance, ocean-oriented features like a wetsuit extender (available in select models) with functional style, making it the perfect dive-to-fine-dining watch. It’s an ISO-certified diving instrument, with 200-meter water resistance and a safety-minded, unidirectional dive-time bezel that won’t slip out of place. Luminescent hands and indexes enhance readability underwater, magnetic- and thermal shock resistance boost durability, and Eco-Drive delivers reliable power for every dive. The Promaster Dive is available in multiple styles, with yellow gold-tone stainless steel, silver-tone stainless steel, and polyurethane straps (blue and green), to name a few.

Promaster Land GMT

A rugged adventure watch for time-zone jumpers

An African safari one week. A Hokkaido powder trip the next. If every update you get from your friend or family member is from a new time zone, the Promaster Land GMT is the watch for them. The consistent power provided by Eco-Drive isn’t the only thing they’ll appreciate as they bounce around the map: The fixed 24-hour GMT bezel helps keep track of a second time zone, with a high-visibility second hand that can easily show the time back home. A simple date window helps them keep track of what day it is in their current corner of the world, along with a stainless steel case, curved sapphire crystal, 200-meter water resistance, and rugged construction for adventure-ready durability.

Promaster WaveTracker

Tide-tuned tracking for boating enthusiasts

This sailing-minded watch is designed to navigate new waters and familiar harbors alike. Built for yacht racing, the WaveTracker has a built-in stopwatch race mode, along with an info-rich bezel that can help determine points of sail and other useful metrics. Meanwhile, tide mode provides invaluable assistance wherever they choose to point their bow. The tide graph not only calculates the tide level at the selected location but also provides predictions for tide levels, times, and directional changes. There’s also info about moon phases and sunrise/sunset times for more than 200 locations worldwide. And all this info is easy to see, thanks to Citizen’s ana-digi display, which combines the immediate readability of traditional analog hands with a high-definition Memory-in-Pixel LCD. That means higher resolution, enhanced outdoor visibility, and more information you can access at a glance. Adventure at sea indeed.

Promaster Navihawk

A boldly styled pilot’s watch for frequent fliers

Whether you’re shopping for someone who flies planes or just likes where they take them, this pilot’s watch is an essential piece of gear, with its 40mm case, stylish colorways, and functional look. The Promaster Navihawk provides useful info for all travelers, including 12/24-hour time displays, a date indicator, and a chronograph measuring up to 60 minutes. Working pilots will find uncompromising in-flight utility with a bezel showing details on fuel, speed, and distance, plus luminescent hands for enhanced readability in dim cockpits. Featuring a versatilely sized 40mm case and three stylish colorways—khaki green, light copper, and white dials—this watch sits at the intersection of function and style.

Promaster Skyhawk A-T

Feature-rich watch for those who travel in style

This eye-catching pilot’s watch pairs well with high-end living of all kinds: luxe mountain lodges, world-class outfitters, fine dining outdoors, and more. Like everyone who makes adventure a priority, this limited-edition timepiece refuses to compromise. First, there’s the bold look, courtesy of a 46mm light gold-tone stainless steel case with polished and brushed finishing. Then there’s the technology: The Skyhawk A-T comes loaded with info on the dial and bezel, and keeps the most precise time possible. The Atomic Timekeeping Technology is synchronized to the atomic time clock, with synchronized time adjustment available in 43 world cities. Functions include a 1/100-second chronograph measuring up to 24 hours, perpetual calendar, dual time, two alarms, a 99-minute countdown timer, UTC display, and more. It also benefits from Citizen’s ana-digi display, which combines the immediate readability of traditional analog hands with a high-definition Memory-in-Pixel LCD, delivering higher resolution, enhanced outdoor visibility, and more information you can access at a glance. Released as a celebration of the 50th anniversary of Eco-Drive, this watch is limited to 5,200 pieces worldwide.

*CITIZEN is a registered trademark.
**ECO-DRIVE is a registered trademark.
***Powering varies by light intensity.
****PROMASTER is a registered trademark.

CITIZEN WATCH is a true manufacture d’horlogerie with the ability to carry out the entire watchmaking process in-house. Founded in 1918, CITIZEN is guided by the belief that “Better Starts Now.” CITIZEN has advanced watchmaking through craftsmanship, continuous innovation, and technologies such as its proprietary light-powered Eco-Drive technology.