Author: wildgreenquest@gmail.com

Key Takeaways Patil co-founded Function to provide a comprehensive preventive health solution. She and her co-founders convinced investors of a long-term vision, in part powered by AI. Now, Function is in its second act, she says — and is valued at $2.5 billion. This as-told-to story is based on a conversation with Pranitha Patil, co-founder and chief business officer of preventive health membership platform Function, now valued at $2.5 billion. Function, co-founded by Jonathan Swerdlin (CEO), Dr. Mark Hyman (chief medical officer), Seth Weisfeld (chief design officer) and Dan Swerdlin (general counsel), provides access to more than 160 lab tests,…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways $700 vs $9,000 isn’t a scam — it’s three different products. Match the tier to your market, or you’ll pay $800 for a problem that needs $4,000 of work. Budget from customer value, not package price. If the math doesn’t justify the retainer several times over, the scope (or the channel) is wrong. Every discovery call I run reaches the same two questions. The first is “will this work?” The second is “what should SEO cost?” Founders ask the second one nervously, because they’ve usually collected three proposals that quote…

Key Takeaways YouTube is doubling the number of watch hours and views it takes to become a monetized channel. Effective February 1, 2027, monetized creators will need at least 8,000 watch hours over the past year or 20 million Shorts views over the past 90 days. According to tech journalist and consultant Emil Protalinski, YouTube wants to make it more difficult for spam accounts to gain a following and monetize their videos. YouTube is going to make it more difficult for new creators to earn money from ads and subscriptions by doubling its monetization thresholds.  According to an announcement earlier…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways I run a bioplastics company, and the truth is that bioplastics is a world where (almost) everything is greenwashing. Companies in this industry regularly make misleading claims — the promises they make are detached from the infrastructure, chemistry and economics that determine whether those promises are kept. Companies in this space should strive to make bioplastic from waste, invest in composting infrastructure and be an advocate for “no plastic, less plastic, better plastic.” I run a bioplastics company. I have spent years telling people our materials can help solve plastic…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Buyers make many of their most important decisions long before they speak with a salesperson. Buyers apply five tests throughout the buying journey: the problem test, the expertise test, the fit test, the solution test and the risk test. Only after buyers have worked through all five tests do they typically develop enough conviction to move forward. A few months ago, I was speaking with the CEO of a growing SaaS company. His sales team was missing quota, while qualified lead volume was up, and leadership had reached a familiar…

A silver-furred spring cub has captivated Katmai Bear Cam viewers. Experts explain the genetics behind the viral baby brown bear—and why 2026 is seeing a record baby boom on the Brooks River. Listen to this articleListenThe unusual coloring prompted some viewers to ask whether the cub was a “pizzly,” or polar bear-grizzly hybrid (Photo: Explore.org)Published August 12, 2026 04:39PMAn adorable new star just debuted on the Katmai Bear Camera, the cameras that film brown bears inside Katmai National Park. And now, avid followers of the livestream from Brooks River—the bears’ favorite hunting ground—cannot stop chatting about the bear camera’s latest…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways After watching a once-thriving business lose momentum as markets changed, I learned a hard truth: Company value is based on a buyer’s confidence in the future, not a founder’s belief in what’s possible. The best time to sell is often when you don’t want to — because that’s usually when your company is worth the most. There are moments in every entrepreneur’s life that seem permanent while you’re living them. You convince yourself you’ve finally crossed some invisible finish line — that all the years of uncertainty, sleepless nights and…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Start with what you know about yourself. Identifying your innate tendencies early on is essential because when running a business gets stressful, you want to understand your default settings. Once you identify which traits come naturally to you, you can start to brush up on the ones that may be more awkward-feeling. If you run your business for a long time, things are going to change. What should remain fixed throughout is your values.  When I launched Jotform in 2006, I had never worked as the head of a company.…

Key Takeaways LinkedIn has fought low-quality content for years, including scam job postings. AI has made moderating content far harder to manage. AI detection firms estimate that a substantial share of LinkedIn posts and comments now involve AI, though LinkedIn disputed their results. LinkedIn knows it has an AI problem.  Last month, the professional networking platform started giving users a way to flag posts and comments they believe were created by AI, using a “seems like AI slop” reporting button, The Wall Street Journal recently reported. The move aims to slow the flood of AI-created content.  LinkedIn isn’t alone. Most…

Published August 12, 2026 01:12PMOn August, 1, 2026, three wildfires closed in on the city of Spokane, burning over 10,000 acres, leveling hundreds of homes and businesses, and forcing over 60,000 people to evacuate. As of this writing, all evacuations have been lifted, but the experience of having to flee my home still haunts me.  I was one of thousands evacuated. This is my story. My family moved to Spokane, Washington, from Houston, Texas, nearly 13 years ago. Spokane offers the beauty of the Evergreen State with the convenience of being in close proximity to so many other top adventurous…