Author: wildgreenquest@gmail.com

For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of corporate behavior. Brands invested fortunes in design systems, SEO, conversion optimization, customer journeys, and digital experiences because the screen was where persuasion happened and where transactions were completed. That assumption is starting to break. The next wave of AI is not just about answering questions better. It is about acting. OpenAI’s Operator is designed to go to the web and perform tasks using its…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The number of seniors (those age 65 and older) is growing by 3.2% each year, compared to 0.8% of the whole population — and their role in the consumer class is increasing with it. Because of the growing senior population, there’s also a growing interest and opportunity in “silver tech” and longevity. Many people think technology is only for young people. They imagine teenagers on TikTok or college students coding in libraries. This is actually a big mistake. The world is getting older. People are living much longer lives now.…

Over the weekend, Mario, Luigi, Bowser, and the rest of Nintendo’s iconic crew traipsed around the solar system and smashed their way to the top of the box office in The Super Mario Galaxy Movie. It’s the latest sign that Hollywood and moviegoers have changed their tune on video game adaptations.  The Super Mario Galaxy Movie (a sequel to 2023’s The Super Mario Bros. Movie) opened on April 8, just in time for the lead-up to Easter weekend. According to studio estimates cited by CNBC, the Illumination and Nintendo co-production earned $130.9 million over the weekend and $190.1 million in…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Deals don’t stall because you lack security — they stall because buyers can’t quickly verify it. A SOC 2 report is no longer a differentiator; clear, accessible proof of your security posture is. The companies that win make due diligence easy, removing friction instead of adding meetings. The fastest way to kill momentum in a B2B deal isn’t pricing or a missing feature. It’s that quiet status in your CRM that says “security questionnaire pending.” That’s where deals go to stall — sometimes indefinitely.What’s changed over the past few years…

What’s behind a new wave of apps in Apple’s App Store? It’s probably two words: vibe coding.The App Store was flooded with 235,800 new apps in the first quarter of this year—an increase of 84% over the same period last year, according to new data published by The Information—after declining by 48% between 2016 and 2024.That builds on a trend from last year in which developers created a whopping 600,000 new apps, leaving people wondering what is behind the big push.It turns out—perhaps not surprisingly—that with AI tools making it easier to create a mobile application more quickly, more apps are…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Insufficient documentation, limited feature visibility and poor support can all contribute to churn by making it harder for customers to discover what a product can do and get value from it. Use support tickets, session recordings, product usage data and public user reviews to find what frustrates users, then turn those insights into content that closes the gap. Turn each problem into the right type of content. Then embed it in the product and measure impact on support tickets, feature adoption, and churn. I write a lot of bottom-of-funnel content for B2B…

If you haven’t been affected yet, someone you know has. And whether driven by AI, a merger, a restructuring, or a strategic pivot, layoffs are no longer exceptional events. They’re a recurring feature of working life.Most layoff advice focuses on the mechanics: Update your résumé, optimize your LinkedIn profile, practice your exit story. All necessary. None sufficient. What determines whether a career transition is a three-week pivot or an 18-month grind isn’t your résumé; it’s the quality of the relationships you’ve built, maintained, and invested in long before you needed them.As I wrote in a recent article, busyness systematically downgrades…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways This case doesn’t mean you need to rip apart your product tomorrow, but it does mean you can’t treat your recommendation engine like a neutral feature anymore. If your system shapes behavior at scale, that’s part of your responsibility whether you intended it or not. A California jury just found Meta and YouTube liable for harm tied to addictive product features, with $3 million in compensatory damages and punitive damages still on the table.Nothing is final yet. This will lead to years of appeals. But even before the appellate process…

As American astronauts fly to the moon for the first time in 50 years, the test flight has gone off without a hitch . . . well, almost. This time around, the “Houston, we’ve had a problem” moment came with much lower stakes than Apollo 13’s oxygen tank leak.NASA’s Artemis II is the first crewed mission featuring a proper toilet—a major upgrade from the Apollo-era days of astronauts chasing runaway bodily emissions in zero gravity.Historically, waste capture was handled by a crude system of plastic bags attached to space suits, a headache for astronauts already contending with the many life-threatening…

Key Takeaways Peter Goldsborough dropped out of college to start his career in Silicon Valley on Facebook’s AI research team. He then worked for Anduril as a chief engineer before starting his own company, Rune Technologies. Rune tackles the problem of military logistics, or ensuring that troops or weapons systems have enough fuel, water and ammunition. After dropping out of college in his native Austria, Peter Goldsborough became emblematic of a particular Silicon Valley dream: At age 19, he landed a job on Facebook’s AI research team and later became a chief engineer at defense unicorn Anduril. But less than…