The company that pulled onto the road nearly 16 years ago as UberCab increasingly seems less interested in driving than in what users do before and after summoning a ride through its app.
The latest evidence of Uber’s shift toward becoming a broader services platform came at its Go-Get event this week in New York, where the company led with hotel keys instead of car keys.
“I believe that Uber truly offers one service: We give you your time back,” CEO Dara Khosrowshahi said at the start of the company’s roughly 40-minute presentation.
The features unveiled invited a new comparison for Uber, not to ride-hail rival Lyft, but to one of its corporate neighbors in San Francisco: Airbnb.
